Every child deserves to be the hero
Hi, my name is Emma. I'm a young mom to three wild, wonderful girls — ages 6, 6, and 9. Yes, twins. Yes, it's exactly as crazy as it sounds. And yes, I would not change a single thing.
A few years ago, I was sitting with my girls at bedtime, going through our usual stack of books. And somewhere between the pages, it hit me — none of these stories were about them. Not really. The heroes were always someone else's child.
So I asked myself a simple question: what if my child opened a book and the hero had their face? Their name? Their spark?
That question became TellMyTale.
Why I built this
I'm not a publisher. I'm not a tech person. I'm a mom who believes there's a window in childhood — brief, golden, and gone before you know it — when a child believes they can be absolutely anything.
I wanted to protect that window. To reach every child inside it and say, through every page: you are the hero. You have always been the hero.
Because when a child sees themselves as the main character — not a cartoon version, not "someone like them," but actually them — something real happens. Confidence isn't explained. It's felt. It's believed.
What we've built together
In less than a year, we created over 100 personalized books. Storybooks, activity books, maze adventures, cooking stories, dance books, cheer championships, deep-sea explorations — every subject, every kind of hero a child could want to be.
Created in under a year — for every kind of hero.
From maze quests to deep-sea dives and cheer championships.
Our newest chapter — two people sharing one story.
And our newest chapter: two-face books — where two people share the story together. A grandma and her grandchild. Two siblings. A parent and their little one. Two best friends who have the whole world ahead of them.
It's not just a book. It's a bond on paper. A moment frozen in time. An unforgettable treasure that connects two people — and reminds them both, forever, just how much they mean to each other.
— Emma, founder of TellMyTale"They are only this age once. I want them to remember — always — that they were the hero of their own story."